What's the Skinny?

Another blogger posted this video on his site to express his desire to look like these models. Thinspired is what he called it. Read somewhere else that this new trend on the skinny male model will pervade all fashion advertising, including the male underwear. This type of body has appeared occasionally in ads of D&G, Versace, etc. Is the world ready for the anorexic or junkie male look? There's already some backlash with laws in Madrid and other places banning the underweight female models from fashion shows. Why start a new trend for males?